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Glossary

Brand verification

A trust signal that shows what has been checked about a brand contact. On Collaffy, brands can earn a "Verified domain" badge (their sign-in email matches their website) or a "Verified brand" badge (Collaffy reviewed them).

Brand verification is the process of confirming that the person submitting a collaboration request is genuinely associated with the brand they claim to represent. It addresses one of the most common creator-side problems: distinguishing real offers from impersonation, scams, and personal-Gmail outreach pretending to be a corporate brand.

Collaffy's brand verification has two parts, and each brand chooses whether to use them. "Verified domain" appears automatically when the brand's website and the contact's sign-in email share a domain (never for free email addresses like Gmail). "Verified brand" appears once Collaffy has reviewed the brand by hand, and a verified brand that changes its company name, website, Instagram handle or sign-in email goes back for review. The link in the manager's first email is separate: it confirms only that the contact can receive mail at the address they gave, so it confirms their email, not their brand.

Creators see the badge on the brand's card in the chat and in new-request emails. Verification is something brands choose to do, so a request without a badge isn't proof of a scam: a corporate email domain that matches the brand's website is still the quickest check a creator can make, and the creator's Collaffy manager screens every request before it reaches them.